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Randy Russell
Board Member - Chairperson
A fortuitous phone call from a college friend, after graduating from the University of Colorado in 1975 initiated Randy Russell into the travel industry. Randy began his career by working on cruise ships for a small tour operator who specialized in cruises and tours for single people. What started as a two week gig, lasted over 2 ½ years.
Randy set foot on dry land, becoming the managing director of Singleworld based in NY. From Singleworld Randy joined the ranks of field sales with Scandinavian World Cruises, covering the mid-atlantic states. From 1993 to 1998, Randy was Vice President of Sales at SuperClubs and is credited with creating several successful marketing campaigns, including SuperAgency, SuperSurprise, Lido Sampler and Men of Hedonism II.
In 1998, Randy formed a partnership of hospitality executives and purchased what is now Jolly Beach Resort in Antigua. After spending nearly $10 million to renovate and reopen the resort in January 2001, the partnership sold the resort for a profit.
Randy joined Couples Resorts in November 2001 and has since led the company through two consecutive years of record occupancies and revenues. Randy has developed a reputation as a fun-loving executive whose signature “Luv n Life” influences both his professional and personal life.
Randy believes that the key to success in business is to create emotional connections with guests and staff so satisfying that loyalty is assured.
Annette Cavanaugh
Board Member - Vice-Chairperson
As a career specialist in marketing for the travel industry, Annette Cavanaugh has created successful campaigns for a variety of tourism brands. From cruise lines and spa retreats to resort collections and tropical destinations, Annette guides her clients in developing unique and sustainable brand positioning platforms.
Her 15-year tenure in the travel industry has included companies such as Avis Rent-A-Car, Celebrity Cruises, Royal Caribbean International, The Florida Keys Visitor’s Bureau and Couples Resorts.
When serving as the Director of Marketing for Royal Caribbean International, Annette worked on the Lust for Life advertising campaign, which was awarded a Gold EFFIE, considered the global benchmark for effective advertising.
Currently, Annette works as the lead strategic planner for Turkel Advertising in Miami. Her client portfolio includes The Greater Miami Convention & Visitor’s Bureau along with Canyon Ranch Resorts and several boutique brands.
In addition to holding a Bachelor of Science degree in Marketing from the University of Maryland, College Park, Annette has also completed an executive education curriculum at Harvard University.
Annette and her husband, Peter, travel to Jamaica for both business and leisure at every opportunity.
Diane
Pollard
Board Member - Vice-President
Diane Pollard currently works for
Principal Financial Group in HR Employment. Diane has
served in several positions in IT, Mortgage and
administrative roles with in the organization. She
brings with her over 30 years of experience, beginning
in the 1970’s in the legal area working for the Attorney
General’s Office in Criminal and Special Prosecutions.
Her broad experience of directing, overseeing,
delegating, and managing various corporate entities has
helped her gain success in the non-profit area.
Diane has helped raise money locally for child abuse for
the last 25 years, and served in the United Way Loan
Executive program in 2004.She has spent the last 9 years
focusing her attention internationally helping children
in need. Diane has raised nearly one million dollars in
her efforts both locally and internationally. She is
currently a member of the United Way of Central Iowa's
Emerging Leaders Initiative and has received Certificate
of Recognition by the State of Iowa for outstanding
commitment to philanthropy and public service.
Many years ago while on vacation in Jamaica there was a
car accident, and so the bus took a detour. During a
stop there was four-year-old boy standing in his
underwear. He was curious and came up to the van and
stood close to Diane’s window and stared at her. He had
the biggest smile she had ever seen. “It was a moment
that I cannot explain.” The smile on her face was
overshadowed by the tears in his eyes. She placed her
hand on the window and he placed his small little hand
near hers. “It was like a sign, a moment, and a turning
point in my life. I was forever changed. At that point
she knew she wanted to do something for the
underprivileged children of Jamaica even though she did
not have a lot of monies to contribute herself.
Maya Angelou has been her role model and has given her
inspiration, hope and the deep passion to help those
less fortunate and help make a better life for children
abroad. Whether you have $5.00 or $50,000 there are
hundred’s of ways you can make a difference in the lives
of children both locally and with our international
partners. When I leave this life, I want to know that I
have given more than I have received.
Diane is married, has two married sons and a
granddaughter.
Alex Ghisays
Board Member – Public Relations Director
Alex Ghisays has worked in the Jamaican
Tourism Industry since 1984. She started her career as
Public Relations Manager with SuperClubs. In 1997, Alex
joined the Couples Resorts chain as Executive Assistant to
the CEO & President, with special emphasis on public
relations and events.
Since 2001, Alex has been the Group Public Relations Manager
for Couples Resorts and has spearheaded all on-island
fund-raising efforts, including the Annual Charity Golf
Tournaments in Ocho Rios and Negril, which have been highly
successful in raising over US$100,000. She is also
responsible for all on-Island administration and planning
for the Issa Trust Foundation’s projects.
In recognition of her work with several charities in
Jamaica, she was made a Justice of the Peace for the Parish
of St. Mary in 2006.
Alex is married with an eight year old son, Sage, who is her
inspiration.
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